BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20260414T100000 DTEND;TZID=America/New_York:20260414T113000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Content that Converts: Smart Systems for Busy Nonprofits DESCRIPTION:Nonprofits are consistently asked to create more message content emails\, social posts\, newsletters\, event promotions but without a clear system\, it can quickly become overwhelming. This 90-minute workshop will help nonprofit leaders and communications teams build a simple\, sustainable approach to content. You'll learn how to plan\, create\, and reuse content strategically so every message works harder for your mission. Who Should Attend: Executive Directors\, communications and development staff\, and board members who help promote and advocate for their organization. What You'll Learn: A simple content system Practical framework for planning content\, including a calendar and repurposing tips to get more from your content. Hooks and headlines that drive action How to write compelling openings that encourage donations\, sign-ups\, and event attendance. Quick SEO and analytics checkpoints Easy ways to track what's working so you can focus on the content that delivers results. About the Speakers John Himics is the president and co-founder of First Ascent\, a full-service digital marketing agency specializing in branding\, web design\, and digital marketing. A former Manufacturing Technology Engineer at DuPont\, he brings a practical\, systems-first approach to helping clients grow\, turning ideas into actionable results. He has led projects for multiple nonprofits and community partners\, including the Wilmington Learning Collaborative\, Reading Assist\, Delaware Center for Justice\, and Community Legal Aid Society\, Inc.\, creating campaigns and digital experiences that engage audiences and supporters.Beyond First Ascent\, John is deeply committed to nonprofit and community work. He serves on the boards of Trauma Matters Delaware\, the Southern Chester County Chamber of Commerce\, and the Caesar Rodney Rotary. He contributes as an Adjunct Professor in the University of Delaware's Horn Entrepreneurship program\, was recently accepted into the 2026 Leadership Delaware Fellowship\, and serves on Delaware Technical College's Business Advisory Board. Hannah Boles is a digital advertising specialist and visual storyteller with a background in photography and videography. With her agency experience in performance marketing\, she specializes in creating compelling content that drives measurable results. \nAt First Ascent\, Hannah has played a key role in building and expanding the company's videography division. Her focus is on helping incorporate video into broader marketing strategies across digital channels. She develops creative and data-driven strategies\, combining paid media\, content production\, and analytics to tell impactful brand stories.\n \nBrandon Campbell earned his Bachelor of Science in Digital Media Production\, with a concentration in Cinema\, from the University of Central Missouri. While there\, he received an Honorable Mention at the Missouri Broadcast Educators Association College Media Competition for 'The Dark Room\,' where he served as cinematographer.\n\nAt First Ascent\, he blends creativity and technical skill as a videographer\, producer\, and video editor. He creates engaging\, accessible content for a range of organizations and oversees the full production process from concept through final cut to deliver polished\, impactful work. X-ALT-DESC;FMTTYPE=text/html:

Nonprofits are consistently asked to create more message content&mdash\;emails\, social posts\, newsletters\, event promotions&mdash\;but without a clear system\, it can quickly become overwhelming. This 90-minute workshop will help nonprofit leaders and communications teams build a simple\, sustainable approach to content. You&rsquo\;ll learn how to plan\, create\, and reuse content strategically so every message works harder for your mission. \;

Who Should Attend: Executive Directors\, communications and development staff\, and board members who help promote and advocate for their organization. \;

What You&rsquo\;ll Learn: A simple content system &ndash\; Practical framework for planning content\, including a calendar and repurposing tips to get more from your content. Hooks and headlines that drive action &ndash\; How to write compelling openings that encourage donations\, sign-ups\, and event attendance. Quick SEO and analytics checkpoints &ndash\; Easy ways to track what&rsquo\;s working so you can focus on the content that delivers results. \;

About the Speakers \;

 \;

John Himics is the president and co-founder of First Ascent\, a full-service digital marketing agency specializing in branding\, web design\, and digital marketing. A former Manufacturing Technology Engineer at DuPont\, he brings a practical\, systems-first approach to helping clients grow\, turning ideas into actionable results. He has led projects for multiple nonprofits and community partners\, including the Wilmington Learning Collaborative\, Reading Assist\, Delaware Center for Justice\, and Community Legal Aid Society\, Inc.\, creating campaigns and digital experiences that engage audiences and supporters.

Beyond First Ascent\, John is deeply committed to nonprofit and community work. He serves on the boards of Trauma Matters Delaware\, the Southern Chester County Chamber of Commerce\, and the Caesar Rodney Rotary. He contributes as an Adjunct Professor in the University of Delaware&rsquo\;s Horn Entrepreneurship program\, was recently accepted into the 2026 Leadership Delaware Fellowship\, and serves on Delaware Technical College&rsquo\;s Business Advisory Board. \;

Hannah Boles is a digital advertising specialist and visual storyteller with a background in photography and videography. With her agency experience in performance marketing\, she specializes in creating compelling content that drives measurable results. \;

At First Ascent\, Hannah has played a key role in building and expanding the company&rsquo\;s videography division. Her focus is on helping incorporate video into broader marketing strategies across digital channels. She develops creative and data-driven strategies\, combining paid media\, content production\, and analytics to tell impactful brand stories.

 \;

Brandon Campbell earned his Bachelor of Science in Digital Media Production\, with a concentration in Cinema\, from the University of Central Missouri. While there\, he received an Honorable Mention at the Missouri Broadcast Educators Association College Media Competition for '\;The Dark Room\,'\; where he served as cinematographer.

At First Ascent\, he blends creativity and technical skill as a videographer\, producer\, and video editor. He creates engaging\, accessible content for a range of organizations and oversees the full production process from concept through final cut to deliver polished\, impactful work.
LOCATION: UID:e.750.1418754 SEQUENCE:3 DTSTAMP:20260429T113322Z URL:https://stagingalliance.delawarenonprofit.org/events/Details/content-that-converts-smart-systems-for-busy-nonprofits-1676936?sourceTypeId=Hub END:VEVENT END:VCALENDAR